Breland's song "My Truck" is similar to Lil Nas X's "Old Town Road" in showing broad appeal as a "country trap" song that mixes country-western and hip-hop genres. #MyTruck My Chevy Truck - BRELANDīy enlisting hip-hop artist Breland to appear in a music video on TikTok, Chevrolet aims to reach Generation Z, which is the most multiethnic demographic group in U.S. to pickup and get down with #Silverado and.
Chevrolet aims to be top-of-mind among the most likely truck buyers with its expanded presence on the buzz social media app. The pandemic depressed automotive sales as more people worked from home or were unemployed, but there are signs that demand is recovering as the economy rebounds from lockdowns. Trucks tend to be more popular with younger adults, as 50% of new truck buyers are between the ages of 25 to 54, compared with 43% of SUV buyers, according to data compiled by digital marketing firm Hedges & Co. The pandemic has increased people's time spent watching digital video and connecting through social media, making the platforms more significant for marketers looking to reach homebound consumers.Ĭhevrolet's music video on TikTok aims to highlight its brand among a younger generation of consumers who are reaching the age of purchasing their first vehicle. The music video and recently launched TikTok channel point to how the vehicle brand seeks to target younger consumers who tend to be heavier users of social media.The music video shows three models of the Silverado in different settings throughout Nashville, while Breland discusses the background for his hit song and enthusiasm for the brand in a separate video interview. Chevrolet posted the video to its TikTok profile page, which launched earlier this month to showcase the carmaker's latest models and has nearly 140,000 followers.The General Motors brand features its Silverado full-size pickup truck in the video, while the lyrics mention the Chevy Trucks lineup, per an announcement. Chevrolet made its first appearance on social video app TikTok with a rebooted version of "My Truck," the hit song by hip-hop performer Breland.I want to have a place on the cutting edge. I spend so much time studying what’s going on in order to create something different. “My vision is limitless and clear,” Breland says. Now, with “My Truck,” Breland rewrites the rulebook from scratch as a solo artist. Between crafting songs for Ar’mon & Trey and Ann Marie, he contributed to six cuts on YK Osiris’s debut ‘The Golden Child’ in addition to “Let You Pick” for ELHAE’s ‘Trouble In Paradise.’ At every turn, he lived up to the nickname of “The Pen Point Guard.” A year-long tireless grind yielded a string of high-profile placements. Upon graduation, Breland moved to Atlanta and continued to work with Troy in between holding down a day job and launching a budding business as a vocal coach. Michelle, Tyrese), who coached and mentored the young artist in the art and craft of songwriting and more. Sending out over 300 inquiries, he ultimately caught the ear of multi-platinum producer/songwriter Troy Taylor (Trey Songz, K. While attending Georgetown University, he knocked on every industry door possible. Known as “The Pen Point Guard,” New Jersey-born Breland began writing songs as a teenager, inspired by such diverse sounds as Gospel, R&B and Country music, The Beatles, Rascal Flatts, Prince, and his greatest influence, Stevie Wonder.
0 kommentar(er)
